Alchemy blog

Even with creative agency staff working from home during 2020, campaigns got launched and websites got built. What opportunities are there in 2021?

Are your colleagues in the habit of bidding for budget they don’t need ‘to be on the safe side’? And do you hear people grumbling that they’ve been held back by the lack of available budget? As 2021 budgets firm up in many creative businesses, here’s advice on how to make the process work.

One of the biggest challenges of growth is that the bigger your creative business gets, the more people you need to keep happy. Stakeholders need to feel you’re on top of things and reassured that the numbers stack up. Good leaders don’t react to queries – they present reports that answer questions before they’re asked.

As creative businesses begin putting together their plans for 2021, we look at how those in leadership positions can balance financial realities with establishing an inspiring vision and goals.

From pricing strategies to KPIs, applying systems and processes to creative work will make your agency more scalable, profitable and efficient.

You owe it to yourself and to your creative agency to stay on top of costs – but how do you square that with finding and keeping the best people?

Every industry is facing challenges after lockdown - and beyond. The pandemic has affected businesses dramatically and we’ve all felt the repercussions of it. But for marketing agencies and freelancers, what has this meant for them? Many companies have cut marketing...

People often come to me and ask what their business would be worth if they sold it. The truth is, particularly when we’re in the middle of a pandemic-fuelled recession, there is no simple answer to this.  Accountancy textbooks teach you (well, taught me) that the...

As a musician, you might not be aware of the items you can claim on business expenses. Luckily, if you choose to use me as your accountant, you won’t need to remember any of the below (but I’m always here to help in the meantime). Within the music industry, there’s a...

It’s inevitable that in business, some sort of crisis may happen. This could be personal, for example, illness or bereavement, or it could be global - a recession, for instance. Currently, it’s the small matter of a pandemic that’s causing us grief (not that we need...

It’s nothing new to say that the marketing world is saturated with full-service agencies. Whether you’re a one-person team or a huge, award winning agency, with offices all over the globe, finding a marketing agency that does it all, from SEO to PPC, design to...